Beyond the deck: Turning presentations into evergreen content
Most decks do their job in the meeting. They align, persuade, and (hopefully) get nods from people in the room. But what happens after the meeting?
If the only place your strategy, sales pitch, or marketing webinar lives is in a presentation file buried in Google Drive, it’s already losing value.
That’s where supporting content assets come in. These are the one-pagers, infographics, and guides that extend the life of your presentation and make it easy for others to use, share, and act on.
Why supporting content matters
While a good deck tells the story, the supporting materials that can be repurposed from your deck helps to keep that story alive.
Such content:
Makes information portable
People don’t need to re-open a massive deck to remember the content.
Helps with consistency
There’s one source of truth without the “v.12” confusion.
Drives action
When you distill the big ideas into formats built for reference or sharing, it’s easier for people to absorb the information and do something with it.
What these content assets look like and how they help
Your slides should spark understanding but your supporting content should sustain it.
By building a small ecosystem of visuals, summaries, and guides, your message doesn’t end at “Next slide.” It keeps working for you across teams, meetings, and markets.
