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Imelda Khoo Imelda Khoo

How to give your board a clear view of business health

Board decks can quickly turn into data dumps with copy-pasted spreadsheets and messy CRM screenshots. By redesigning a dashboard slide, information was transformed into a clear snapshot so board members could easily see progress, spot gaps, and make decisions faster. Read how.

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Imelda Khoo Imelda Khoo

Design that makes strategy obvious

Without the support of strong visuals, strategy falls flat and the chance to capture that “a-ha” moment quickly disappears. In this example, content strategy was buried under a dense wall of text and bullet points. Instead of guiding the audience, the slide overwhelmed them. All the details, made it hard for anyone to see what mattered and why. See a before-and-after.

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Imelda Khoo Imelda Khoo

Market sizing that tells a story

Market sizing isn’t just an academic exercise. It shows investors the real opportunity ahead, and it gives internal teams the “why” behind go-to-market choices -- whether that’s land-and-expand, ABM, or always-on demand gen. But it works best if the story is presented clearly. See a before-and-after.

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