Market sizing isn’t just an academic exercise. It shows investors the real opportunity ahead, and it gives internal teams the “why” behind go-to-market choices -- whether that’s land-and-expand, ABM, or always-on demand gen. But it works best if the story is presented clearly. See a before-and-after.

One thing boards love to see? Progress that moves up and to the right. So how do you show that your list of activities aren’t just random acts of marketing, but grounded in strategy and building momentum over time? See a before-and-after.