Market sizing that tells a story

Market sizing often gets treated like an academic exercise with rows of numbers in a spreadsheet, followed by charts that only an analyst could love. But done well, it’s so much more than that.

For investors, market sizing highlights both the captured and available opportunity and it sets expectations for growth. For internal teams, it explains the why behind go-to-market strategies — whether that’s land-and-expand, account-based marketing, or always-on demand generation.

The challenge

Too often, market sizing gets lost in the weeds. Tables and Excel-style charts bury the real story. Instead of clarifying the opportunity, they confuse the audience. While the data is solid, the delivery doesn’t resonate.

The approach

bizually broke down the market sizing data into clear, digestible segments instead of walls of numbers and then layered in the go-to-market approach tied to each segment to make the strategy more obvious.

The outcome

This change provided internal teams a simple reference point for why certain campaigns were prioritized.

Market sizing isn’t just about the math, it’s about the story. Present it well, and you’re not just showing numbers, you’re giving your audience the context they need to understand strategy, make decisions, and buy into your growth plan.

Note: Certain details and data points have been adjusted for confidentiality.