Imelda Khoo Imelda Khoo

Design that makes strategy obvious

Without the support of strong visuals, strategy falls flat and the chance to capture that “a-ha” moment quickly disappears. In this example, content strategy was buried under a dense wall of text and bullet points. Instead of guiding the audience, the slide overwhelmed them. All the details, made it hard for anyone to see what mattered and why. See a before-and-after.

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