Without the support of strong visuals, strategy falls flat and the chance to capture that “a-ha” moment quickly disappears. In this example, content strategy was buried under a dense wall of text and bullet points. Instead of guiding the audience, the slide overwhelmed them. All the details, made it hard for anyone to see what mattered and why. See a before-and-after.

Slide builds can make or break a presentation. Used well, they guide your audience through complex ideas, keep attention on the right details, and add momentum to your story. Used poorly, they slow you down, frustrate your audience, and turn slides into click-heavy clutter. Get practical tips on when builds work and when they don’t.